The Sarah Sarna for Beautycounter Target Collection launches on Monday September 12, 2016!


A few weeks ago, I was so happy to share that Sarah Sarna for Beautycounter is featured on page 590 of the September 2016 issue of Vogue, as well as in their digital edition. Now, I’m thrilled to tell you that on Monday September 12, 2016, the Sarah Sarna for Beautycounter Target Collection will be available at 1,500 Target stores across the United States, as well as online at


We are partnering with Target because we believe Target’s commitment to better living, quality products, smart development and efficient operations are in-line with Beautycounter’s values. Target  is an ideal partner for Beautycounter in that we believe their guests will be open to and engaged with Beautycounter’s mission, story and products. This partnership will allow millions of people to learn about Beautycounter’s mission, to get safer products into the hands of everyone. I could not be more proud of this.


Target will carry 17 of Beautycounter’s most popular products—including 5 product pairings specially created for Target and their guests. While the formulas and safety standards of each product are the same as on the Sarah Sarna for Beautycounter website, the sizing and packaging was created just for Target (i.e., it’s labeled specifically as “Beautycounter for Target”). If you aren’t quite ready to buy from me, I encourage you to “test” our smaller sizes at Target – then come back to me for full-sized products and a full-range of offerings.


Now on to the weekend roundup. Yes, it’s the weekend, which means: here are my highlights from the week and favorites around the web.

+I have a ton of new content ideas for the blog, and I need your feedback! Please take a minute to fill my survey of 10 multiple choice questions here. Several of you let me know that the survey wasn’t mobile device compatible (thank you! and major ‘oops’ on my part!), so I’ve fixed it an you can now complete it on your phone, tablet, laptop, or desktop in a few minutes’ time.


+ Tour Jessica Chastain‘s New York apartment.

+ Falling for the color pumpkin.

+ Inside a designer’s art-filled, curated home.

+ Small space living hacks.

+ Before and After: an adorable nursery.

+ House Envy: a piece of Scandinavian heaven in Copenhagen.

+ Why character and kindness matter most.

+ The fruit that works as a natural probiotic.

+ 5 Hamptons homes guaranteed to have gorgeous Fall Foliage views.

+ A light and lovely Majorica home.

+ Why you should be reading and talking to your baby.

+ The 5 items every bedside table needs.


September 11th World Trade Center Twin Towers Statue of Liberty


+ Ethical fashion basics, like this, these, and this.

+ A crisp navy and white stripe top.

+ Fair trade, organic cotton bedding? Take $25 off your first order.

+ Take 20% off this stylish kitchen essential, plus art, furniture, bedding, and more, with code STOCKUP.

+ These perpetually sold-out earrings will be available again on Thursday.

+ Beautiful new quilts.

Sarah Sarna's handwritten signature.

Shopping should be easy. Visit Shop Sarah Sarna for best best fashion, home decor, beauty, and gifts for him, her, kids, under $100, and under $25, all in one place, via @sarahsarna.

For more stylish inspiration to live the life you dream about, find me on BloglovinFacebookFeedlyINSTAGRAMPinterestTumblr, and SHOP SARAH SARNA.

Author: Sarah Sarna

Interior Designer and Editor helping intelligent women unlock their style and own it, à la: decorating, fashion, beauty, and beyond.