With Spring officially right around the corner, my monthly beauty columnist: Jennifer from Hometown Heroine, spills her ten steps for creating perfectly luminous skin.

Hi loves, It’s Jennifer from HOMETOWN HEROINE, here with my monthly beauty column. With Christmas just over two weeks away, I thought I’d share my makeup gift sets guide with you. Whether you want to spend $200 or $25, I’ve got your back. I compiled six easy to use, highly-rated, and widely flattering items. Without further ado, let’s get shopping.

Tom Ford – Lip Color Set

Tom Ford lipsticks are commonly viewed as the end all,

Hi loves, It’s Jennifer from HOMETOWN HEROINE, here with my monthly beauty column. Thanksgiving is two weeks away, and I am here to hook you up with the prettiest products to help you stun your family and friends. Thanksgiving – this day that we use to stuff our faces with those we love, – is the kickoff of the holiday season, so I’m going to let you in on the secret to Holiday-ready make up both in real life,

Hey there, it’s Jennifer from HOMETOWN HEROINE with one question for you: Are you a classic girl or a modern girl?

As a fashion student, I have to scour the runways every season for project inspiration. Spring 2016 left me with one takeaway: runway beauty goes two ways. The celebrity-inspired natural makeup trend is starting to climb to a modern peak with glowing simplicity and bleached brows. On the other hand,

fall beauty trends

Hi there, it’s Jennifer from HOMETOWN HEROINE, bringing you the hottest beauty trends for the season. I compiled six looks from the Fall runways that are both user friendly, and stunningly beautiful. These trends all have a different level of difficulty, but none are out of a makeup novice’s reach. With the right products in hand, anyone can wear these styles. Trust me, get one of these trends under your belt and you will be stunning all season.

current columnists


Back at the beginning of last month, I put out a post calling for new columnists here on the blog. Every six month I invite bloggers to reach out if they’re interested in contributing on a monthly basis, and once again, through this outreach I’ve met a whole new group of fabulous creatives that I’m thrilled to collaborate with. I even met a pair of bloggers who live 15 minutes away,

BoHo Chic Beauty

Hi loves, it’s Jennifer from Hometown Heroine.

Ethereal looks were on full display at the Fall 2015 Couture shows. No one’s makeup could top the feminine beauty of both Atelier Versace and Christian Dior. These design houses used colors to execute perfect bohemian beauty.

The hairstylists chose simple, undone looks for their models (see my 10 Commandments for Undone Hair here). The style creates an approachable air that until recently,


Image Credit: pinterest.com


Hello babes, it’s Jennifer from HOMETOWN HEROINE. As a born and raised California girl, nothing screams “cool girl” quite like undone hair. With summer officially here, I figured I would share my ten commandments for taking on this trend. This hairstyle can easily be achieved as long as they follow the holy undone rules.



When our San Francisco beauty maven, Jennifer from Hometown Heroine, says ‘lazy girl glam’ is the look of the moment, we listen. Click over for the four new beauty trends you need to know about to channel your inner lazy girl. xo, Sarah