Earlier this month I wrote a post about how the social media division of the Finnish tech company, Nokia, got in touch with me about collaborating with them and LeiVanKash Jewellery on a unique design quest! Fast forward two weeks and today the day for me to share my moodboard is finally here.

As an interior designer a moodboard (a visual collection of ideas and images) is something that I put together for every project. Each interior (and all design) begins with a starting point or aha moment when I think to myself ::I’ve got an idea…!:: It’s fun to put all of those ideas and snippets of images together in one place – the design process starts from there.

My starting point came when I was first introduced to the London-based Jewelry Designer Leila Kashanipour via Nokia. When I read about her Persian heritage, I thought instantly of how much I love Persian kilims!  From there I went right to my go-to source for antique rugs in New York, Nazmiyal, and when one of their rugs caught my attention, my aha moment was born.  I’ll let my moodboard tell the story!


I hope you like it as much as I do!  Thank you Nokia and Leila for the opportunity to have some fun and collaborate with you both on my first every jewelry designs!

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Image Credit: visualoptimism

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Author: Sarah Sarna

Interior Designer and Editor helping intelligent women unlock their style and own it, à la: decorating, fashion, beauty, and beyond.

  • Karolyn Stephenson

    Fabulous Mood board! Love it!