When a 21-year-old New York socialite named Lilly Pulitzer started a juice stand in 1959 Palm Beach, Florida, an iconic lifestyle brand was born.
With her colorful, printed, citrus-stained dresses, Lilly launched an eponymous clothing line comprised of simple, Home-Ec.-101, shift dresses in bold bursts of pattern and color. When her former schoolmate Jacqueline Kennedy (née Bouvier), then First Lady, was photographed wearing a “Lilly” dress while on vacation in 1962, the “classic shift dress” skyrocketed to international fame and demand.
As Ms. Pulitzer wrote in her 1994 book, Essentially Lilly , “Jackie wore one of my dresses – it was made from kitchen curtain material – and people went crazy. They took off like zingo. Everybody loved them, and I went into the dress business.”
Now, a thriving fashion empire for over 50 years, Lilly Pulitzer has debuted a licensed collection of interior fabrics and trimmings, featuring her immediately recognizable prints and patterns, for the home.
Lilly’s very first home collection contains 40-plus beautiful prints, colors, and patterns, all in Palm Beach pinks, turquoise and greens. It is available exclusively through Lee Jofa, the interior design industry leader in high-end, to-the-trade home furnishings, including fabrics, furniture, wall coverings, carpet, trimmings and lighting – founded in 1823.
A video via Kravet, Inc. about the Lilly Pulitzer collection at Lee Jofa:
Two of my favorite fabrics from the collection: