In life there are experiences so overwhelmingly amazing that a few months are required to process them.  In my design life – my career – that industry event has without a doubt been Blogfest 2011. Blogfest is the brain-child of Beth Greene, Executive Vice President of Marketing and Strategic Branding for Kravet – indisputably the  most well reputed fabric and furnishings house in interior design today.  A woman in the moment, increasingly aware of the interdependence between interior design bloggers and design print, digital, and social media, Ms. Greene realized the importance of closing the circle. Together with Jennifer Powell, Social Media Coordinator for Kravet, Beth set about to bring together all of the above – the interior design industry’s best.

For Kravet Inc. , Beth and Jennifer organized the first annual Blogfest 2011, a three-day event to host more than 100 interior design bloggers in New York City, introduced and publicized exclusively through social media – predominantly twitter, to be exact. For the Blogfest agenda, Beth, Jennifer, and Ann worked with leading interior designers in the field, as well as Editors-in-Chief from top design and lifestyle magazines: Architectural Digest, ELLE DECOR, House Beautiful, New York Spaces, Town&Country, Traditional Home and Veranda,  not to mention partnering with the New York Design Center and the D&D Building.

As promised on the Blogfest 2011 website, the three-day design conference left me breathless. I indeed rubbed elbows with top editors, design idols such as Barbara Barry, Eric Cohler, William Diamond and Anthony Baratta, David Easton, Suzanne Kasler, Thomas O’Brien and Suzanne Rheinstein, friends, fellow bloggers from across the country and was inspired by all New York’s  influence on design print, digital, and social media has to offer.

Several months post-Blogfest, not a day goes by without a flash-back, as every day of my design life links back in myriad ways to the shelter magazines, design editors, industry brands, designers, and bloggers I had the opportunity of connecting with on May 16th, 17th, and 18th of 2011. Happily, Blogfest is now an annual event.  This is my first post on what I plan to be many in reference to and in homage to the thrill that was and will be again next May.  In the meantime, a video with highlights from those dazzling design days:


Author: Sarah Sarna

Interior Designer and Author at, empowering women to decorate and dress with confidence.