Bluebellgray Keiko Amethyst Fabric Taransay Pillow

Hello, it’s Stacey Sheppard of The Design Sheppard.  It’s time for another dose of European design here on Sarah Sarna [dot] com and this month I wanted to talk about the trend for big floral blooms. Now floral designs rarely fall out of favour and tend to be perennially popular but every now and then they seem to experience a resurgence in interiors and right now they’ve gone big and bold. Whether on wallpaper, upholstery, flooring, soft furnishings or accessories, big floral blooms are a great way to make a style statement. Particularly now that spring has sprung, incorporating floral patterns into our homes is such a fantastic way to bring a feeling of outdoors inside.

There are plenty of products on the market right now allowing you to successfully get this look but I wanted to focus on my favourite floral products at the moment. I’m actually not a massive fan of florals but I fell in love with these products as soon as I saw them. And I think you’ll agree, I mean what’s not to love?

Bluebellgray Blossom Pillows

bluebellgray is a Scottish company that is headed up by Fi Douglas, a graduate of the prestigious Glasgow School of Art. Since 2009, when the company was established, bluebellgray has quickly grown into one of Scotland’s most exciting textile exports and is leading the floral trend. And it’s easy to see why.

The unique painterly style that Fi uses to create her signature pieces allows her to create these wonderful oversized water-colour blooms. Each design is painted by hand in her Glasgow studio before being printed onto natural cottons and linens using state of the art printing technology. Every brushstroke and colour is captured perfectly, enhancing the feel of the hand-painted design.

Bluebellgray Abstract Rug

Recently, bluebellgray also launched a new rug collection that also features Fi’s signature painterly floral and abstract designs. Working with Dutch company Brink & Campman, bluebellgray was able to retain the beautiful watercolour qualities of Fi’s originals. Made from a majority New Zealand pure wool blend, these rugs are allegedly the first in the world to have been digitally printed onto pure wool.

Bluebellgray Cait Rug

There is also this great video that you can watch to see just how one of these fabulous cushions is made and distributed. Enjoy and don’t forget to leave us a comment to let us know if you like bluebellgray as much as we do!

Images / Stacey Sheppard /


Author: Sarah Baynes

Interior Designer and Author at, empowering women to decorate with confidence.