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Get ready for superstar Carrie Underwood’s amazing talent to shine into the world of fashion. On Wednesday I attended the launch of the six-time GRAMMY® Award winner, and mom-to-be’s new fitness apparel brand: CALIA by Carrie Underwood. In a glowing appearance, Carrie unveiled a full preview of the new line, phenomenally dressed in a cozy CALIA sweater and infinity scarf. The CALIA by Carrie Underwood collection will be sold exclusively at DICK’S Sporting Goods stores nationwide and online, beginning in March 2015.

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As Carrie herself illustrated while wearing her own stylish new pieces, CALIA is designed for women who embrace an active lifestyle and demand more versatility from their wardrobes.

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Ms. Underwood explained, “The inspiration for this line came from my desire to have clothes that seamlessly take me from workouts, to errands, to rehearsals, and beyond. As someone who is passionate about health and fitness, I’m excited to offer women a wardrobe that will move with them and encourage them to stay the path of leading an active lifestyle.”
Carrie worked hand in hand with DICK’S Sporting Goods to design every aspect of the active lifestyle brand. The CALIA collection features performance-driven fabrics at an excellent price-point, designed in sophisticated feminine prints and silhouettes, as well as accented with well-considered, functional details. I’m really looking forward to March when CALIA is available for purchase – I absolutely love the collection, especially the floral-print capris! Well done, Carrie and team!
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This is a sponsored post in collaboration with Dick’s Sporting Goods and CALIA by Carrie Underwood. CALIA by Carrie Underwood is fitness apparel designed for your life.

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Author: Sarah Sarna

Interior Designer and Editor helping intelligent women unlock their style and own it, à la: decorating, fashion, beauty, and beyond.